DSQUARED2 Shoots Commercial at Holland Lake Lodge

In early July of last year the designers and creative directors of the DSQUARED2 fashion brand stayed at the lodge for four days, shooting and producing a commercial for their new fragrance lines, HeWood & SheWood, to be shown on Italian television.  Founders of the brand, Dean and Dan Caten, and their crew could not have been a greater bunch of folks.  Members of the production team flew in from as far away as Milan, Italy.  Originally hoping to shoot at the lodge, using the lake and mountain backdrop, it wasn't until the third day that they found the Swan River location.  The actors were stoic in braving the near freezing snow run-off.  Check out the of the making of the commercial.  You'll see some great shots of the lake, inside the lodge, and the production team in action.  You can even see Dan wearing one of our lodge sweatshirts!  

There is talk of releasing an English version of the commercial here in the states and I'll keep you posted on when that happens.

Huge thanks to all involved, you were some of our best media guests ever!

This is the actual commerical.